Social Media Promotion

Social media is an extremely effective and convenient tool for brands to interact with their target audience. Ignoring it is unwise and harmful to business. According to research, consumers are more loyal to brands whose representatives can be found on social media.

Why should businesses have a social media presence?

A website with a feedback form and product catalog, as well as email, might seem sufficient. However, this is not the case. Here's why:

• Social media increases brand recognition. When a real person responds to user messages, it humanizes the brand, making it more relatable and understandable.
• Social media helps promote content. Readers add interesting posts to their favorites, forward them to friends, and repost them on their own pages.
• Social media makes communication convenient. For example, a buyer can write a review and a brand representative can thank them for their purchase or help them solve a problem, which is more convenient than correspondence by mail.
• Social networks improve brand reputation. The way you respond to complaints and how quickly you are ready to help consumers says a lot about your business.
• Social networks also improve lead generation. If your page allows users to place orders, call, or access the catalog, it directly stimulates sales.
• Social media helps you find interesting partnerships. It is a place where interesting collaborations are formed between brands, celebrities, opinion leaders, and popular bloggers.
• Social media also drives traffic to your website. Your social media audience may differ from those who find you through search engines, so it would be wise to take advantage of the opportunity to interest them as well.
• Social media promotes your brand. Search engines consider social media activity to be one of the factors that promote your brand. If you don't maintain a presence on social media, you lose a lot in terms of search rankings.

As you can see, social media can promote your brand, but the key is to entrust it to the right people.

How can you promote yourself on social media?

To be effective, social media promotion must be based on a content plan. This document outlines the frequency of posts, their topics, and their focus. Posts can entertain, encourage targeted action, generate engagement, make sales, and provide information about products. Based on these characteristics, posts are divided into groups.

• Entertaining posts make people smile and want to share interesting information or funny pictures.
• Engaging posts include quizzes and contests. Even a small prize can attract hundreds of users to a post.
• Sales posts advertise products or services, typically new items from a brand's catalog, sometimes offering discounts.
• User posts on social media also help with promotion. This content comes from your followers and includes reviews, overviews, and photos with the product.
• Reputation posts discuss the company's achievements, such as awards, television appearances, and inclusion in ratings.
• Informational posts provide useful content for the target audience. This can include non-obvious ways to use the product, life hacks for caring for clothes, or advice from designers.

A good public page skillfully alternates between different types of posts so that subscribers don't get bored. One day, they visit to laugh at memes; the next day, to learn something interesting; and the day after that, to try their luck and participate in a giveaway.