KWAI

KWAI is a short video social network that is among the top downloaded in the Southeast Asian market. The largest number of users comes from Brazil, Indonesia, UAE, Egypt, Turkey, Peru, Argentina and Colombia. The platform's audience is more than 350 million daily active users, who spend an average of 2 hours a day in the application. The age of the main audience is from 18 to 30 years old, so to work with the platform, you need to choose offers for a younger target audience.

How is it different from TikTok?

Not everyone knows about Kwai, that it is , like TikTok, a platform for creating and viewing short videos. Both platforms are free sources of traffic , but there are significant differences between them.

Kwai is GEO-focused and is especially popular in Latin America and India. There are regional differences that greatly influence the content, while TikTok's audience is the entire world. The functionality of the built-in editor for creating videos in TT is much wider than in Kwai, where the set of tools is very limited. The maximum duration of videos in Kwai is 1 minute, in TT - 60 minutes.

The personalized recommendations algorithm in TT is very smart and complex. Kvai users note that the recommended content does not always correspond to their interests. You can buy Followers, Likes, Shares, Comments in our service.

What content is coming to Kwai: trends and formats

Marketing agency Invicta Social analyzed key content trends in Kwai. Let's look at the types of content that attract the most attention from the audience.

Humorous and entertaining content

Humor is the easiest way to get into the Kwai rivers. Videos with jokes, pranks, memes and parodies quickly go viral. Entertainment content also includes product unboxing, storytelling, and game reviews.

Educational and training videos

Another format that works well on Kwai is educational videos. People love to learn new things, whether it’s recipes, life hacks, self-improvement lessons, or tech skills.

Health

People strive to improve the quality of their lives, and videos about healthy eating, sports, psychology or healthy habits are always relevant.

The most popular types of content according to the expert:

Dance videos: Just like other popular social media platforms, dance videos remain trending.
Lifehacks and tips: videos with useful tips on various topics often attract the attention of users.
Pranks and jokes: videos with reactions to unexpected jokes always attract attention.
Reacting to trends: Recreating popular challenges and trends also brings popularity.

To grab your audience's attention, Eduardo advises:

Create interesting, unique and high-quality videos.
Work with current trends and challenges.
Stick to regularity - the more often you publish videos, the higher the chance of good reach.
Monitor your content analytics and analyze which videos attract more viewers.

How to Drive Traffic with Kwai: Strategies and Tools

In the Kwai social network, you can drain paid traffic through your personal account or get UBT thanks to the possibilities of organic promotion in the feed. Let's consider the flooding strategies in each of these cases.

Organic traffic through content

If you want to attract UBT and drain it into arbitrage partners, then first you will need to warm up your account a little.

Upload content on the topic of your offer, make old creatives from TT unique.
Use keywords and hashtags - analyze trends and add popular hashtags to descriptions to get into recommendations.
Kwai doesn't allow you to insert links into your profile until you reach 500 followers, but you can indicate that the link is in the comments.
Increase engagement - ask questions in your videos, encourage your audience to comment and repost so that algorithms promote your content.
Work with video formats - test different video styles: short reviews, product comparisons, success stories, online casino gameplay videos, etc.

Paid advertising via Kwai Ads

To access the advertising account, simply register with Kwai Ads. Here, advertising can be targeted by GEO, age, gender, and language. Not only videos, but also static images can be used as advertising creative.

Thanks to a very loyal moderator, you can push through even the toughest creatives here, which have not been accepted on more popular platforms for a long time. Experienced webmasters advise raising archives and using old creatives in Kwai that were used in TikTok in 2018–2019. No one is interested in this in TT anymore, but such creatives may well take off on the inexperienced audience of Kwai.

Upload videos whose topics are directly related to your offer. Lifestal in Kwai flies like a charm, but then converting this topic into leads turns out poorly.

The following formats are available to Kwai social media affiliates:

Eyemax. The format displayed in the feed in the For you tab. These are the videos that are loaded first when you enter the application. Their duration is no more than 6 seconds, and they have a high CTR.
In-Feed Ads. Advertisements up to a minute long, always played in autoplay mode with sound on.
Hashtag Challenge : An advertising format for major brands where advertisers launch viral content with hashtags to promote their products.
Magic Face. An interactive advertising format that combines 3D and Viral technologies.
Creator Center. A format for blogger collaborations, promotion of branded content.

Kwai Ads is an effective way to drive traffic to apps - you can link almost any app in your advertising account, but you can also drive traffic to a link. Experienced moneymakers believe that the most profitable vertical for Kwai is iGaming, but it is worth testing other areas - Dating or Nutra. The advertising account is set up simply - after connecting the advertising account, select Assets, then Create an App, select the application for uploading.