Threads Platform Quick Review: Is It Worth Using to Promote Your Business?

Threads is a social network from Meta*, launched in 2023. This platform allows you to share short posts with photos and videos. The application is available in the browser and on mobile devices, the functionality is the same in both versions. To register, you need an Instagram account*. It has been noticed that Russian IP addresses encounter errors when trying to log in.

Threads attracted 100 million users after its launch, but then activity dropped by 70%. The developers anticipated this and do not consider the decline in activity a problem.

How Threads Works

Threads has an intuitive interface and features reminiscent of Instagram* and X* (former Twitter*). By the way, personal data from the banned social network can be imported here.

The feed shows posts from friends and recommendations, the order of which the user can customize. The Threads feed algorithm is still being tested. Developers are analyzing user behavior to identify patterns for improving the platform, possibly using test algorithms.

Threads' reaction functionality is standard: you can like, comment, and repost. It is possible to share posts to other apps, such as the aforementioned Zapretogram.

Threads lets you search for accounts by name using search, which also offers suggested profiles. Your search history is saved in the Recents list.

The Threads post editor is similar to X*, but has a number of differences:

Threads expands account management and customization options, allowing users to invite friends from multiple apps, including WhatsApp, and share a link to their account. Notifications in the app can be customized to allow users to receive or turn off notifications about new followers or reactions.

The privacy section provides the ability to make a profile private, limit or block mentions and users, and hide likes. A unique feature allows you to filter content by keywords to create a comfortable environment. For more conscious use of the social network, a timer is provided to remind you of breaks, and the ability to temporarily disable the account.

Your Threads profile displays information about your follower count, posts, and buttons for editing your profile and sharing it on other apps.

Why Brands Need Threads

Marketers advise actively exploring Threads as a field for attracting an audience, despite the lack of official advertising tools. It is predicted that advertising opportunities will soon be integrated, probably in conjunction with Facebook*, which will only be relevant for the Western market. Russian brands can take advantage of native advertising formats and collaborations with bloggers, whose audience will only grow. Threads is also attractive for the B2C sector - here you can launch the promotion of new products, work to increase recognition and sales.